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Consafe Logistics has hired a new CMO - Consafe Logistics

Written by Consafe Logistics | August 17, 2026

Consafe Logistics has appointed Anna Jäger as its new Chief Marketing Officer (CMO). She joins the company’s leadership team as Consafe Logistics continues to expand its footprint in the European warehouse technology market. Anna succeeds Hélène Rönnmark following her retirement.

Prior to her appointment at Consafe Logistics, Anna worked at cloud communications company Sinch, where she most recently served as Vice President Marketing EMEA. She brings extensive experience in B2B technology marketing, with a strong track record in brand development, demand generation, and go-to-market execution.

 Anna Jäger,  CMO at Consafe Logistics

 “What attracted me to Consafe Logistics is its combination of strong products, long-standing customer relationships, and a culture grounded in expertise and collaboration. I see a solid foundation and clear opportunities ahead, making this an exciting time to join.”  

 As CMO, Anna will lead Consafe Logistics’ marketing agenda with a clear focus on supporting the company’s commercial ambitions.  
 

 “I hope to bring fresh perspectives and experience gained at international growth companies while staying close to our customers and partners. An important part of that will be working with the team to strengthen collaboration across Marketing, Sales, and Product. This alignment can help us respond even more effectively to customer needs through relevant offerings, clear communication, and a consistent customer experience,” Anna adds.

 

 Kent Olsson, CEO at Consafe Logistics

 “We are delighted to welcome Anna to Consafe Logistics at such a pivotal moment. The market is highly active, with many organizations looking to invest in modern WMS capabilities to strengthen their operations and supply chains. At the same time, we are accelerating our innovation agenda. Examples include our AI agent Astrid, our enhanced Customer Success Program, and the rollout of Astro Go WMS, our offering for small and midsized businesses, into new markets.”

 

“I am confident that Anna’s experience, leadership, and customer-centric mindset will be instrumental as we pursue growth, deepen relationships with customers, and help them achieve faster time to value, greater operational efficiency, and stronger business outcomes from their investments in our solutions,” Kent concludes. 

 

About Consafe Logistics 

Consafe Logistics is a software product company. We design warehouse management systems, a warehouse control system, and warehouse execution functionality, (WMS, WCS & WES) that make the warehouse operations of logistics and supply chain companies smarter, more effective, and thus more sustainable. We are present in eight European countries: Belgium, Denmark, Finland, the Netherlands, Norway, Poland, Sweden, and the UK. Our headquarters is in Lund, Sweden. The Consafe Logistics Group has over 470 employees, supporting our customers worldwide.