Consafe Logistics, a leading European supplier of warehouse management solutions, has revealed its refreshed company logo, marking the first update in over two decades. This change symbolizes the company’s evolution and its commitment to staying at the forefront of the supply chain technology industry.
“Our old logo has been a crucial part of Consafe Logistics' legacy, helping build the strong foundation we have today. However, our customers, markets, and products have evolved. It was time to match the current world. The new logo represents our unique identity in 2024 and is designed to last for the next 20 years, reflecting our dedication to delivering superior customer value both today and in the future.”
The new logo
"We organized workshops with different stakeholders to gather a variety of perspectives and define the elements unique to our company's identity. The new logo incorporates these elements: the C and L monogram represents partnership, the blue color signifies expertise, and the shape of the frame symbolizes an application, highlighting our product and our tech focus. The 'A' in the logo stands for Astro, our modern supply chain software, top quality, and thought leadership"
"Our logo is updated, but our core values, ownership, and dedication to our customers remain the same. We are excited about this new chapter and hope that existing customers will see our evolution—not just in our software but also in our brand. For new markets, this modern logo will help us stand out as a leading supply chain tech provider, ready to address the ever-changing needs of the warehousing industry,” adds Hélène Rönnmark.
Consafe Logistics is a software company specializing in warehouse management, control, and execution systems (WMS, WCS, and WES). Our solutions help companies manage complex warehouse operations, coordinate people and automation, improve efficiency and accuracy, and create capacity for profitable growth.
Headquartered in Lund, Sweden, we are present in eight European countries: Belgium, Denmark, Finland, the Netherlands, Norway, Poland, Sweden, and the UK. The Consafe Logistics Group has more than 460 employees, supporting customers worldwide.