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Customer story
WHY AD DOLLEVOET CHOSE ASTRO GO WMS TO MOVE AS FAST AS THEY DO
Introduction
Ad Dollevoet, a Dutch second-generation family business founded in 1957, offers transport, warehousing, and value-added logistics from its sites in Oss, Rosmalen, and Tilburg. To modernize its operations and enable scalable growth, the company selected Astro Go WMS, a flexible solution designed for quick deployment and long-term adaptability.
Challenge
Before Astro Go WMS, Ad Dollevoet operated on a legacy warehouse management system, originally developed in-house. While reliable, the system lacked modern capabilities and scalability. The main challenges to be overcome were:
- Modernizing infrastructure: A need for modern technology that could keep pace with business growth
- Removing legacy: Desire to move away from legacy software towards a cloud-based and user-friendly system
- Flexible solution: The requirement for a lean solution which isn’t overly complex, but flexible enough to support customizations
“We weren’t looking for a heavy, enterprise-level solution. We wanted something that could be implemented quickly and still allow us to build custom features where needed.”
Solution
Ad Dollevoet selected Astro Go WMS for its ability to deliver a fast, lean, and flexible implementation. The solution provided the right balance between operational familiarity and technological modernization, allowing the company to quickly move toward a more scalable and future-proof warehouse setup.
The deployment followed a phased implementation approach rather than a big-bang rollout. This meant customers were migrated one-by-one in a controlled and low-risk manner while maintaining business continuity and enabling iterative improvements as the rollout progressed.
Key Features Introduced
The transition to Astro Go WMS brought a modern, cloud-native platform with several key advancements:
- A refreshed and intuitive user interface, improving usability and training speed
- API-based integration capabilities for seamless connectivity with other systems
- Built-in scalability and performance suited for long-term digital growth
Together, these enhancements positioned Ad Dollevoet to continuously optimize warehouse operations while maintaining operational familiarity for its teams.
Implementation Timeline
The system setup and configuration were completed within six weeks, establishing a solid foundation for deployment. Following this, the solution was rolled out across all three operational sites — Oss, Rosmalen, and Tilburg — completing a full multi-site implementation that set the stage for continued digital evolution.
“The way we work with Astro Go WMS feels more like partnering with a trusted advisor than just a software supplier. With direct access to the right people and short lines of communication, we can move quickly, solve issues fast, and even co-develop improvements that fit our operations.”
Key Benefits
Although the operational foundation remained familiar, the shift to Astro Go WMS delivered immediate, measurable improvements across Ad Dollevoet’s operations. Teams quickly adopted the system thanks to its intuitive design and flexibility, unlocking benefits such as:
- Faster onboarding of new customers – streamlined setup and configuration accelerated time-to-value.
- Shorter development cycles – functionality refinements that once took months could now be achieved in days through close collaboration with the Astro Go WMS product team.
- Lower learning curve – the modern, intuitive interface enabled teams to adapt quickly and work more efficiently.
- Smoother API-based integrations – enhanced connectivity with both customer systems and internal platforms simplified data flows and improved overall process efficiency.
- Greater operational flexibility – client-specific workflows could be configured easily to match unique business needs.
Together, these improvements strengthened Ad Dollevoet’s ability to scale, innovate, and maintain a high level of service across its expanding customer base.
“With the lean and agile setup of Astro Go WMS, most adjustments are handled with a quick call and resolved within days.”
Robert-Jan Merison
Director of Operations, Ad DollevoetAbout Ad Dollevoet
Ad Dollevoet is a second-generation family business based in Oss, the Netherlands, specializing in transport, warehousing, and value-added logistics. With around 80 employees and three active warehouse locations (Oss, Rosmalen, and Tilburg), the company supports a diverse customer base across consumer electronics, consumer goods, and retail logistics.