Webinar Recording

How to manage your warehouse master data?

Your supply chain is only as strong as its weakest link – don’t let it be your warehouse master data!

In today’s logistics world, there are enormous amounts of data. Problems occur when the data are in different systems that cannot communicate with each other. The other pitfall is when you don’t know how to handle your data, so you cannot fully harness its potential.

Your business cannot risk inefficiencies in the warehouse caused by bad master data. Not having them under your control leads to the lack of cross-domain relationships, absence of process orchestration, and losing your ability to maintain a smart operation. So, the question is: how can you manage your warehouse master data properly?

Our customer speaker, Lauri Penttinen, Logistics Director at Ahlsell, and our Automation Expert, Claes Jönsson, will give insight into this topic.


In this 30-minute webinar, you will:

  • Learn important steps to keep in mind when managing your warehouse master data.

  • Hear about how to avoid the risk of having bad master data. 
  • Get insights and learnings from our customer Ahlsell.


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Automation Expert

Claes Jönsson

Consafe Logistics

Logistics Director

Lauri Penttinen

Ahlsell Oy

About Ahlsell
Ahlsell is the Nordic market leader and offers suppliers cost-effective access to a loyal customer base in a large geographical market with challenging distribution routes. The market is driven by long-term trends, such as urbanization and population growth, which indicate good demand over time. Ahlsell operates its business through an omnichannel model that includes a well-developed e-commerce platform and over 240 local branches. This ensures that the supplier’s products are always close to the customer.